Paid Social

Prospecting creates understanding and demand. Retargeting answers the next unresolved question. Use this framework to adapt paid-social creative without building two separate production systems.

UGC-style ads and studio ads solve different conversion problems. Learn how to choose, combine, and test them against the same ecommerce objective.

Retargeting dashboards can reward ads for purchases that were already likely. Learn how holdout tests reveal incremental orders, revenue, and commercial value.