Trade Show Print Materials for Small Business Booths

by

Trade show print materials for small business booths need to do two things: attract attention and explain the business quickly. That sounds easy until you are standing in a loud event hall next to 80 other booths, three coffee stations, a promotional wheel someone keeps spinning, and a guy wearing a headset microphone like he … Read more

Branded Packaging Print Ideas for Ecommerce Businesses

by

Branded packaging print ideas for ecommerce businesses can get out of hand quickly. One minute you are ordering thank-you cards. The next minute you are pricing custom boxes, tissue paper, stickers, tape, mailers, inserts, labels, ribbon, postcards, and a branded stamp because apparently sleep is optional. The truth is simpler. Most ecommerce businesses do not … Read more

Local Business Postcard Marketing Ideas That Still Work

by

Local business postcard marketing still works when the postcard has a clear purpose, a good offer, and a reason to exist beyond “we printed these, so please look at them.” That last part is important. A postcard is not magic. Printing a stack of cards does not automatically bring in customers. But a well-designed postcard … Read more

Small Business Print Marketing Starter Kit: What to Order First

by

A small business print marketing starter kit does not need to include every possible printed item. That is how people end up with 1,000 brochures, three banners, two tablecloths, and no clear idea where any of it is going. Print works best when each piece has a job. A new business does not need a … Read more